WORK EXPERIENCE

Mango TV, China, Changsha -  2015. 10 - Present

UI Designer

Primarily focused on designing Mango TV's 5.0 version TV user interface, using AE prototyping the visual design especially the motion design.

Creative Circle, New York, NY - 2014. 09 - 2015. 07

Design Consultant

Consultancy specializing in digital design/strategy—helping brands navigate integrated marketing campaigns with innovation and rapid prototyping, digital branding & publicity, social media engagement.

Letters to 25 Year Old Myself

Worked closely with Founder to identify and implement new key social media strategies, innovative marketing strategies.

Designed website mock up, and partnered to implement Internet strategies for pages, animations, logos, banners, and other graphical elements for the web.

Led UX/UI design & research, digital design extensively with team members from three countries.

Drizzle

Start-to-finish creation of branding design.

Created a fully integrated App mock up.

Orchestrated all aspects of production,including relationships with suppliers and programmers.

The Episcopal Church

Managed logistics and distribution of print promotional materials, which often supplemented digital media.

Worked with three other designers to create 20 E-books which covered four languages: English, Spanish, French and Chinese.

Glenmorangie

Designed email blast, social media banner, print collateral, photography, and retouching.

Tan Dun New York Office, New York, NY - 2013. 05 - 2014. 08

Communication Designer

Ensured all brand standards are executed across all digital channels such as : Facebook, Weibo and Wechat.

Managed both New York and Shanghai office in terms of visual promotional materials for “Nu Shu”, “Martial Arts Trilogy” and “Organic Concerto”.

Worked with an external designer to launch a new website for Tan Dun.

Managed and edited video production pipeline.

L’oreal, New York, NY - 2012. 11 - 2013. 03

Internship

Interacted directly with the client and finalized concept for a new launching brand.

Designed and produced logo, branding, and advertising material.

Contemporary Art Magazine, Beijing, China - 2011. 06 - 2012. 06

Brand Editor

Mediated appropriate topics for each month, and cooperated with different department to contact artists and brands.

Designed interview questionnaire and communicate with interviewees, as well as communicated and incorporated with photographer, fashion designer, interview preparation process.

Organized article according to the outcome of interview, and validated with the interviewee for accuracy.

Joyn : Viscom Visual Lab, Beijing, China - 2010. 05 - 2011. 05

Internship

Worked in a group setting with 3 designers to coordinated and designed branding projects from concept through completion.

Collaborated with architects and artists in order to curate and design exhibitions globally.


EDUCATION

  • School of Visual Arts, New York, NY - 2012. 09 - 2014. 05

           MFA Design for Social Innovation

  • HN University, Changsha, China - 2007. 09 - 2011. 05

           BFA Graphic Design


AWARDS

  • Paula Rhodes Memorial Award for Exceptional Achievement in Design for Social Innovation, 2014 
  • CULTURESCAPES Exhibition in Basel, Switzerland, 2010